As a full service agency, Buyer is your single source to solve your employment marketing needs. No challenge is too big or too small. Our team of professionals brings their respective expertise to work on your behalf in the following areas:
Digital

The online world is ever changing. What was once considered innovative can become commonplace before you know it. At Buyer, our interactive specialists separate the digital fads from the solutions with real value. We won't rush you into an online product just because it's new. We continually develop better ways of using technology to satisfy our clients' goals. Our list of digital solutions has grown long over the years, so contact us today for individual own custom consultation.

  • Website Design and Development
  • Consulting
  • Testing & Quality Assurance
  • Hosting
  • Domain Registration
  • Online Games
  • Banner Designs
  • Flash Video
  • Flash Animation
  • Content Management Systems (CMS)
  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Interstitial Web Pages
  • Microsites
  • Online Alumni Sites
  • Applicant Tracking Systems
  • Online Employee Orientation
  • Online Collateral Management
  • Intranet Design
  • Event Registration Sites
  • Online Job Distribution
  • Electronic Postcards
  • Email Marketing
  • Electronic Newsletters
  • Blogs
  • Message Boards
  • Podcasts
  • Online Resume Mining
  • Online Surveys
  • Mobile marketing
  • Social Networking
  • Facebook Advertising
  • Facebook Applications
Employer Brand Development

What it is it?
An Employer Brand is an intangible association with your company. You can't hold it in your hand. It's a promise your company makes to a prospective candidate. It conveys your organization's character as an employer and helps candidates differentiate your company from your competitors.

A strong Employer Brand can generate baseline awareness about your company. It can make passive candidates take notice of your organization. It creates a premium association with your organization and helps defend against encroaching competition for talent.

A strong Employer Brand can create loyalty with existing employees. It reinforces the positive attributes of your company with employees and can reaffirm the employee's decision to join the team. An Employer Brand has the ability to serve as management in absentia helping employees self-monitor their behavior based on values and ethics set by senior leadership.

Developing an Employer Brand
Whether you want to address a misperception with your current brand identity or you have reached a point where you are ready to finally take control of your brand, Buyer offers a full suite of Brand development services to achieve your goals. Employing a combination of qualitative and quantitative research, our brand development methodology can be easily tailored to support your goals and your budget.

Services include:

  • Market Research & Analysis
  • Brand Strategy
  • Focus Groups
  • Telephone Surveys
  • Competitive Analysis
  • Organizational Audits
  • Executive Interviews
  • Marketing Plans
  • Style Guides
Creative Services

From concept and copywriting to art direction and production, our full service creative team has the experience and expertise to transform your unique message into a full array of communication vehicles including:

  • Print
  • Radio
  • Television
  • Online
  • Mobile
  • Outdoor
  • Transit
  • Cinema
  • Aerial
  • Collateral
  • Direct Mail
  • Exhibit Design
  • Graphics/Displays
  • Giveaway Promotions
  • Logo Development
Media Buying

With thousands of media options available today, you need an agency with a proven track record of successfully identifying the most appropriate media at the best possible price. With more than 43 years of media planning experience, Buyer will do the heavy lifting for you. We zero in on your target audience, minimize waste and help you track results. And in today's digital world, our media planners are vigilant in evaluating the latest online options while never losing sight of the value of traditional media.

In addition to Media Buying, our research capabilities include:

  • Primary research
  • Secondary research
  • Media usage studies
  • Competitor profiles
  • Labor force reports
  • Market trend analysis
Specialty HR Services

Whatever your employment challenges, look to Buyer first for the solution.

Need a little help managing a career fair?
Looking for a better way to welcome new hires?
Need an extra pair of hands to mine an online database?

You'd be surprised what we can do to help make your life easier. In fact many of the services we provide today are the result of our past efforts to go above and beyond our clients' expectations. Since we've been in business for more than 43 years, our service team has grown accustomed to providing unique solutions that range from the simple to the elaborate. Contact us today to learn more about these services or simply ask us a question and let us surprise you.

  • Job Fair/Open House/Event Coordination
  • Speaker Engagements
  • Sponsorship/Event Marketing
  • College Relations Marketing
  • Diversity Marketing
  • Employee Referral Programs
  • Employee Retention Programs
  • On-Boarding Communications
  • New Hire Kits
  • Employee Recognition Programs
  • Applicant Perspective Review
  • New Hire Interviews
  • Employee Incremental Interviews
  • Exit Surveys
  • Employee Polling
  • Mentoring Programs
  • Recognition Programs
Metrics

Although employment marketing is primarily a direct response medium, we always look for better ways to track and maximize candidate source information for our clients. From the selection of the most appropriate ATS to setting up gateway pages to track click through visits, Buyer can provide you with the means to realize a better ROI on your next staffing initiative.

  • Applicant Tracking Solutions
  • Event Registration
  • Gateway Pages
  • Visitor Inspector (website analytics tool)

 

   
Buyer Advertising Blog
 

New Philadelphia Office. Buyer Advertising is pleased to announce the opening of our new office in Pennsylvania.

Facebook Application - Let's Work Together. Job promotion & employee referral application.

Search & Employ - a service that delivers higher quality job candidates to you faster and more efficiently.