Buyer conducted online surveys, focus groups and intake meetings with senior leadership, managers and high-performing employees in select cafes, to get detailed, in-store employee feedback and documented the research in a written analysis for the client.
“Our particular challenge was compounded by the fact that we also lacked a consumer identity. As an added benefit, the employer brand research also helped us shape our consumer brand development,” observed Bryan Oglesby, PR Management’s VP of HR. “By creating a corporate brand that complemented the new employer brand, we were able to solve two problems in a very seamless way,” noted Jeff McEvoy, Sr. Account Director at Buyer.
With senior leadership’s approval of the new consumer and employer brand, PR Management officially launched their new corporate identity with a new corporate site, as well as an optimized career website.
More importantly, Talent Engine provided powerful, auto-capture source analytics, allowing Buyer the ability to proactively manage and optimize PR Management’s media spend based on true source ROI, ultimately driving more qualified candidates at a lower cost per hire.“By utilizing Buyer’s auto-capture source analytics and programmatic job management, which optimizes and tracks a candidate’s path from the source all the way to the hiring stage, we moved from a post-and-pray model to a proactive recruitment strategy. We immediately eliminated under performing media and have saved thousands of dollars in the process,” said Oglesby.